Creative Communications… why bother?
Your people deliver your results. You need their passion, knowledge and skills to create success. But your employees need a deeper and more meaningful relationship with your brand, so they can feel empowered and committed to giving you their best. This requires contemporary, engaging communication that’s as good as the communications they get in other areas of their lives.
The single biggest problem in communication is the illusion that it has taken place and made a difference. Organisations spend years developing a new strategy or designing the relaunch of their brand, and only days on implementing and communicating it. It pays to spend time connecting with your people. Organisations who use consistent and effective communication are 3.5 times more likely to outperform peers who don’t (Towers Watson, 2014).
In other words, if you want to shift thinking, change behaviour and transform performance, putting up a poster or sending an all-company email won’t cut it. Look at how your employees are influenced by communication outside of work – and the results it achieves. The clues are there!
How we tackle it
From the latest apps, to the most traditional print, every one of our communications solutions is crafted to ensure your people can cut through the noise and get clarity about the things that matter most in your organisation.
Our Six Ingredients identify the best way to do this, getting under the skin to find the gaps and build and celebrate the successes. What’s most important is that it is a perfect mix that your people love.