Digital – it’s quite the buzzword. How many times have you heard, ‘we need to go digital’, ‘we’re going digital’, and ‘this time it’s different’? What does digital really mean?
Humans today have access to more technology and are more connected than ever before. Isn’t it ironic, then, that Western economies are struggling through one of the longest periods of productivity growth stagnation this century?
We argue that one reason why productivity may have failed to keep up is that business leaders often mistakenly view ‘digital’ as a technology challenge rather than one of mindset and cultural change.
Read our new white paper to learn why Digital is a Mindset and how leaders can transform the performance of their businesses by harnessing the digital opportunity.