Leading to Win
F1® Arcade is famous for creating exhilarating social experiences. It’s set to become even more famous with a stratospheric global growth plan. They know this is only possible with phenomenal leadership and team commitment.
We partnered with F1® Arcade to develop an immersive learning experience, giving leaders at all levels the power to keep their teams’ energy tanks topped up, ultimately enabling them to Lead to Win.
The challenge
Accelerated growth means opening new F1® Arcade venues at Formula 1 speed without losing connection to the inspiring values and seamless entertainment experience this unique business is founded on.
Sustained high performance is enabled by rapid recruitment, relentless team development, and promoting team members based on possibility rather than capability. All the while delivering an exhilarating experience that inspires guests to recommend and return. That’s a lot of pressure for leaders to shoulder. So, we needed to get them race ready.
The solution
Leading to Win is built on a powerful formula that fuels F1® Arcade’s pursuit of excellence – Unconventional Care. As F1® Arcades open at pace globally, Unconventional Care enables them to spark 10,000s of Small, Remarkable Moments for teams and guests, fuelling engagement and loyalty.
The 2-day programme and toolkit takes leaders through a series of slot car races based on F1 circuits – each one reinforcing the F1® Arcade brand personality and leadership behaviours. As the race season progresses, leaders refine their mindset and skills to deliver the F1® Arcade strategy and optimise team performance.
- Race 1 is all about the pursuit of excellence – delivering Small, Remarkable Moments for guests and developing strengths-based leadership
- Race 2 optimises energy sources to drive resilience and high performance
- Race 3 keeps integrity at the heart of feedback conversations using the F1A-CODE coaching method
- Race 4 provides the SPARK to ignite team performance – a new way to deliver impactful team briefs and make sure every team member and guest leaves feeling like they want to come back
A fun, challenging, content-rich, community-building experience that shifted behaviour and transformed performance.
The results
100% of participants felt the time spent with their colleagues was invaluable
100% of leaders recommend the programme to other managers and aspiring leaders
100% of leaders committed to applying the Leading to Win toolkit
Every leader now has stretch targets which link to key success measures for the programme, including:
- Guest experience and spend per guest
- Team engagement, pride and appreciation
- Internal promotion rate
Leading to Win set a new learning standard for F1® Arcade, giving leaders lifelong tools and skills to inspire each other and teams to deliver exhilarating guest experiences rooted in Unconventional Care.
Explore more NKD leadership solutions or discover how we helped front line leaders at Australia Post in the our AP Way case study.