NKD: Building a strong safety culture

108,000,000 working days are lost every year in the US due to workplace injuries. That’s a huge figure.

But it’s actually completely preventable.

A behaviour-based safety culture can help you reduce the amount of working days lost at your organisation.

Read on to find out what our safety culture system actually is, why it may be the missing component for your business, and how we can get you to a place where your safety culture is something you can be proud of.

What is the safety culture system?

To embed a strong and behaviour-based safety culture at your organisation, we recommend using a complete system. Take a look at our 5-step approach below.

  1. Diagnose and identify opportunities to meaningfully engage your employees
  2. Design a creative programme and strategy that speaks to your goals
  3. Engage with leadership to align goals and create safety champions
  4. Activate your leadership strategy, ​employee development sessions and communication campaigns​
  5. Reinforce safety habits using recognition tools and incentives, and monitoring key metrics

Why safety matters more than ever

Everyone deserves to be safe at work. With the United Nations Global Impact estimating that almost 2 million people die from work-related causes each year, building a strong safety culture has never been more pertinent. But safety isn’t a checklist – it’s a culture.
And the right culture can help you to transform your business.

Shifting from rules-based to behaviour-based

Moving beyond a reactive, rules-based approach means creating a culture where people act safely because they want to, not because they have to. EHS Insight notes that, “Companies with strong safety cultures aren’t reactive. They don’t need to be.”
The power of a behaviour-based safety culture is that it inspires responsibility and ownership.

The benefits of building a strong safety culture

We know that getting everyone on the same page can be tough, but luckily there are benefits of building a strong safety culture that you can’t ignore. Take a look at the 5 benefits below:

  • Reduce risks
  • Decrease incidents
  • Increase reporting
  • Save money
  • Save lives

How can we help you get there?

We can help you create and embed a safety culture that reflects real life for your people – it’ll resonate because you built it together with them.

We’ll make sure that your complete safety culture system motivates your teams to:

  • Ask questions
  • Break down barriers
  • Care and feel cared for
  • Speak up when it counts

Our approach to building a strong safety culture

We help you to activate a safety culture that each individual owns through:

  • Engagement
  • Activation training and toolkits
  • Reinforcement through recognition
  • Embedding behaviour-based practices

This is more than compliance, it’s about keeping your teams and customers safe whilst enabling your business to thrive.

Whether on the frontline or in a leadership position, we all have an important role to play in building a safer working world.

Watch our short video on how we can help create a safer workplace for your team and customers:

Transcript

Everyone deserves to feel safe at work.

108 million working days are lost every year in the US to workplace injuries.

And job stress, costs US industry over $300 billion.

But it doesn’t have to be like that.

A behavior-based safety culture helps you reduce risk, decrease incidents, increase reporting, save money, and save lives.

To move beyond your reactive or rules-based safety culture to a culture that truly cares, where people act safely because they want to, not because they have to, you need a complete safety culture system that has credibility among your teams.

Because it reflects real life.

You built it together, giving them what they need to stay safe and feel safe at work.

Activating a safety culture that everyone owns, where teams feel inspired to ask questions, break down barriers, care and feel cared for, and speak up when it counts.

A custom safety culture system.

Engagement, activation training and toolkits, reinforcement through recognition.

Embedding your behavior-based safety culture to keep your teams and customers safe, and helping your business thrive.


Download our safety culture white paper if you want simple advice from top safety leaders on how to make a behaviour-based safety culture a reality for your organisation.

For more information on our approach to building a strong safety culture, check out our solution page.

Author NKD Team