The Culture Hackathon
Dublin Airport Authority (daa) has the vision of being an airport industry leader with operations in four continents and over 4,000 employees.
daa saw that they had an opportunity to improve employee engagement and activate their vision. They were ready to deliver a new standard of leadership that would energise teams to create an even better customer experience and grow their business. They were open to new ways of thinking and knew that they needed a solution quickly.
e came up with a programme that brought together the processes used for product and technology development with the latest thinking on neuroscience and cognitive behavioural therapy. We called it “The Culture Hackathon”.
Making it work for daa
We took 80 leaders away for two days to imagine and design ways to improve engagement in their business. We asked them to look at the engagement challenges through the eyes of their employees and understand why it was so important.
Against the clock, teams brainstormed ideas and pitched them to each other until they found a winning formula . They then pushed their prototype ideas further, and finally testing them out with their people
For daa this meant 80 leaders all adopting the same new mindsets to
In the first 6 weeks after the , they saw so much positive change that they decided to get to keep the momentum going and bring the next 120 leaders.