Emotionally connecting your people to your brand, and aligning all your processes to your external brand promise is key to organisational success.
Sue Stoneman – CEO at NKD, former Head of Training at British Airways and former Director of Transformational Change at Barclays, shares her views on how to build internal capabilities in order to deliver on a big external brand promise.
CEO’s, Marketeers, HR professionals, Business strategists – Let us know your thoughts