Why does poor employee engagement negatively impact your bottom line? And why should leaders be doing something about it now?
The reality is clear: disengaged workforces cost businesses dearly. Forward-thinking leaders know that cutting investment in people isn’t just a cultural setback, it’s a financial one. Higher productivity, motivated and driven teams, lower turnover, and a strong brand and workplace culture aren’t optional; they’re essential for survival in today’s competitive and volatile landscape.
Recent statistics from People Insight provide an in-depth analysis of employee engagement today:
Companies that continue to support their people will reap long-term rewards, from stronger retention and greater innovation to a thriving workplace culture and increased customer satisfaction.
Three engagement strategies that actually work:
1. Investing in employee training and development
Companies that have been voted and awarded ‘Great Places to Work’, such as DHL, Cisco, and Accenture prioritise employee growth through world-class training and unforgettable onboarding experiences. With 59% of employees thinking training directly improves their performance, and only 54% satisfied with the benefits their company provides, exploring opportunities for continuous learning, whether through mentorship programmes, leadership development, or skills training – empowers employees and strengthens company loyalty.
2. Strategic alignment: leadership and vision
People Insight’s survey data reveals that only 62% of employees feel senior leaders provide a clear vision for the company, with the same percentage aware of how the company is performing against its goals. While these stats show promise, leaders can boost engagement by ensuring employees are regularly updated on the company’s direction, ambitions, and performance.
Engagement starts at the top. Leaders who clearly communicate their organisation’s vision inspire alignment, creating a trickle-down effect. When leadership is engaged, employees feel connected and motivated toward shared success. Our Strategic Alignment solution helps leaders become exceptional communicators, build an inclusive culture, and inspire their teams.
3. Recognition Builds Connection
A key trait of highly engaged organisations is a strong culture of recognition. Acknowledging employees’ hard work – whether through peer shout-outs, reward programmes, or leadership recognition – creates a sense of value. With 79% of employees stating that increased recognition would boost their loyalty, structured recognition and reward programmes help foster stronger connections and motivate individuals to perform at their best. Leading companies understand that genuine, well-deserved recognition is never too much. This goes beyond pay rises, promotions, and development opportunities, encompassing formalised processes for continuous feedback, which makes regular recognition a standard part of everyday workflow.
At NKD, we firmly believe that supporting people and leaders is non-negotiable for success. In the face of external pressures to reduce engagement efforts, now is the time to stay committed. Organisations that prioritise their workforce will enjoy long-term benefits – improved performance, greater innovation, and a workplace culture that attracts and retains top talent.
Investing in employee engagement isn’t just the right thing to do; it’s crucial for business success. The message is clear: organisations that invest in their people will thrive, even in challenging times.
If you’re looking for support in re-engaging your workforce, get in touch to explore how NKD’s solutions can help.