NKD: Building a complete safety culture system

108,000,000 working days are lost every year in the US due to workplace injuries. That’s a huge figure.

But it’s actually completely preventable.
A behaviour-based safety culture can help you reduce the amount of working days lost at your organisation.

Read on to find out why our safety culture system may be the missing component for your business.

What is the safety culture system?

  1. Diagnose and identify opportunities to meaningfully engage your employees
  2. Design a creative programme and strategy that speaks to your goals
  3. Engage with leadership to align goals and create safety champions
  4. Activate your leadership strategy, ​employee development sessions and communication campaigns​
  5. Reinforce safety habits using recognition tools and incentives, and monitoring key metrics

Why safety matters more than ever

Everyone deserves to be safe at work. Safety isn’t a checklist – it’s a culture. And the right culture can help you to transform your business.

Shifting from rules-based to behaviour-based

Moving beyond a reactive, rules-based approach means creating a culture where people act safely because they want to, not because they have to. It inspires responsibility and ownership. That’s the power of a behaviour-based safety culture.

The benefits you can’t ignore

  • Reduce risks
  • Decrease incidents
  • Increase reporting
  • Save money
  • Save lives

How can we help you get there?

We can help you create and embed a safety culture that reflects real life for your people – it’ll resonate because you built it together with them.

We’ll make sure that your complete safety culture system motivates your teams to:

  • Ask questions
  • Break down barriers
  • Care and feel cared for
  • Speak up when it counts

Our approach

We help you to activate a safety culture that each individual owns through:

  • Engagement
  • Activation training and toolkits
  • Reinforcement through recognition
  • Embedding behaviour-based practices

This is more than compliance, it’s about keeping your teams and customers safe whilst enabling your business to thrive.

Whether on the frontline or in a leadership position, we all have an important role to play in building a safer working world.

Watch our short video on how we can help create a safer workplace for your team and customers:


Download our safety culture white paper if you want simple advice from top safety leaders on how to make a behaviour-based safety culture a reality for your organisation.

For more information on our approach to safety culture, check out our solution page.

Author NKD