Whilst ‘Generation Y’ is still at the forefront of our challenges, it seems a new generational divide has emerged and it’s time we talked about Generation Z.

If you don’t want your brand to appear on social media alongside hashtags such as: #ihate______, #______alwayslie, #dontbuy______, #nevertrust______ and other more profane hashtags then we would argue that you should not trust either Marketing or HR but rather insist that both work together. If your people don’t get, or even worse don’t know, what […]